Success Tips - Strategies to be SUCCESSFUL by Evan Carmichael - Part 1

Hi guys, It has been a lot of time since i last wrote an article. It's about Evan Carmichael And what he said in this particular video.

Link : https://www.youtube.com/watch?v=byydw1YEraw

Ok let's start then,
                              Yes, the first thing i want to talk here is all i am writing about this video is my own personal review and Many may like it and Many don't.

For a Business to flourish, you have to have passion towards your business, Think it is a child of yours and you have to make it grow so that it takes care of you in your old age. Avoid being in other affairs instead of being focused in your business. I have already written an article about that. You can see it in my blog. As you wake up in the morning think what good you are gonna make in this field where your business belongs, may it be an innovation, discovery or improvement in your working style etc. Be Confident and Positive about what you are doing in your business. Be happy and satisfied with what you are doing and what you are gonna do in future.

NOTE: plan everything to work on with when you are at your office like appointments with MEDIA, MARKETING Dept., MANAGERS, CLIENTS etc. I know not everything goes according to what we have planned. But you can at least try to stick to it.

Now Lets go to the Questions:
1. What is your success secret?
I am not the one who should be answering this as i am just a student and a blogger . But i would say what should be the secret to be successful.

                               First and foremost like Aleks Saiyan said Letting ourselves open to CRITICISM. Take it as a healthy advice and move on and work on it. You will definitely improve yourself as well as your company/Business. Don't let your ego cross your way in otherwise it will just be a disaster. For eg: A show called KITCHEN NIGHTMARES hosted by Chef. GORDON RAMSAY, many of the restaurants face this problem of letting their EGO into their business and they ruin their business.

                              Secondly, i will say not only building a team, It should be Building a TEAM with right and appropriate SKILLS to counter the challenges which we face in the real time. With only the Team along with the skills required, we can achieve the goals in our business and become a successful ENTREPRENEUR. We get a good time to work on the improvement of our business too.

2. How do i get  more reach/exposure?
As Evan said, Everyone starts from scratch, (But some exceptions are there with lots of ancestral properties or money which they can invest in their business without any problem). We are not talking about them. For a lot of exposure, you need to have a lot of contacts. For which you have to do the FIELD WORK. You have to search for the people who are already in the same field as you are, and get the knowledge to start , maintain and grow the business.

• "LinkedIn" is one of the ways you can get some professionals. 
• "Commenting" on other videos and you can share your views and your business profile on 'YouTube', which will grow as the main video grows its views. Eg: reviewing "Game Of Thrones"
• joining "Business Groups" in 'Facebook' will grow your business and you will get many ideas to grow your business and you will get a good reach.

3. How can i grow my brand and sell my product in a big and famous stores?

 As Alex said, You can have an approach method, where you approach to the stores yourself or you send your salesman/women to speak with them. Most important thing is "First Impression is the Best Impression". So, you have to think about these following things :

1. Gestures.
2. Body Language.
3. Knowledge about your company as well as the stores/companies you are approaching to.
4. Consistency.
5. Follow - on.
6. Sample demonstration.
7. Discounts/Rebates/gift vouchers on Bulk Orders.

As Evan said, you have to market your products on "Business to Customer" using online websites or E-commerce websites on low rates as much as possible and create a hype for your products. So that Business people come to you to buy your house to get your products and rather than you going to their offices.

1. Use Amazon.com (.in,.fr etc...) to sell your products.
2. Tell your Employees to promote your products, Because, "Word Of Mouth" is a more powerful strategy to promote your products, as people believe their friends rather than some Ad in TV.
3. Create a blog or website only for your products , which will attract more and different type of target audiences.

Continues...... 

Regards,
Dhandeshwaran K S

GARY HAMEL - a very well known business thinker

Hi guys,  how are you all? In a business as you see , you have to know about some of the important names and what contribution they have done in the particular field to improve it. One of the names like that is GARY HAMEL.

Gary Hamel is one of the well known business thinkers of the world... He has introduced many things.. one of them is the "CORE COMPETENCE" and other concepts are "STRATEGIC INTENT", "INDUSTRY REVOLUTION" and "MANAGEMENT INNOVATION". You should know all these concepts to run a successful business.He has worked with leading companies across the globe. He is the director of the MANAGEMENT INNOVATION EXCHANGE.

He has written a lots of articles as much as 17 articles for the HARVARD BUSINESS REVIEW, which has been reprinted most times and named him the most REPRINTED AUTHOR and have been translated over 25 languages all over the world.


"THE SINGLE BIGGEST REASON COMPANIES FAIL IS THEY OVER INVEST IN WHAT IT IS, AS OPPOSED TO WHAT MIGHT BE"
                                                                                     - GARY HAMEL

He has written a lot of books like :
                                                         1. THE FUTURE OF MANAGEMENT
                                                         2. WHAT MATTERS NOW
                                                         3. STRATEGIC INTENT
                                                         4. ALLIANCE ADVANTAGE
                                                         5. LEADING THE REVOLUTION.

NOTE : They are the must read books for a person who is going to start a business or have started yet needs some guidance.

That's all for now guys... I would strongly recommend to read this books... There are many things about him which can be said but still i can't write everything about him here... sorry!!

Regards,
Dhandeshwaran K S

SOLUTIONS FOR THE HINDRANCE

Hi all,

                 Sorry that i couldn't write the solutions in last 3 days guys... But i will tell you the solutions for the Hindrances above...


There are many Solutions to the Hindrances.... But i am going to tell you some of the solutions which will be of much useful in your business...

1. FAMILY & RELATIVES : This is the hardest part of all... Here you have to work out two things..
             1. You can make your FAMILY and RELATIVES understand : Just explain the plan of your business which you can say to them... Don't ever explain the CONFIDENTIAL things. Just illustrate the plan in a POWER POINT or in WHITE BOARD using a BOARD MARKER. And make them understand that you definitely can earn a lot in this business.

              2. PROVE YOURSELF : You have to prove yourself by earning a lot of money in your business. Then they will definitely trust you... Until then Be POSITIVE and leave their Negative word...

2. CAPITAL : As i said in my previous article, you can get a loan very easily from a bank if your plan is very good and you can start a business right away... Don't ever ask for a loan from relatives, because it can make your relationships bitter... Because in banks , you just have to pay the interest Monthly, Quarterly, Half yearly or Yearly...which you can arrange it with the profit you earn from your business and eventually you can give away the CAPITAL or PRINCIPLE AMOUNT . But If your relative comes and asks for half or the full PRINCIPLE AMOUNT suddenly, and if you can't give it then you will be in an ambiguous situation.

3. EMPLOYEE/WORKERS : Analyze in other companies , with your friends, coach etc.. for the comparison of the salaries o f the EMPLOYEES / WORKERS . Then when you are ready to give the salaries out , just think on your own if you can afford the salary which you are wanting to give them. You can definitely INCREASE OR DECREASE their salaries which you want to give them. You can give them INCREMENT at later stages to boost their morale  and you can also throw out the employees who are not efficient to work in your company. Give them 1 month to improve as you will be having a small company at the start . You can increase this 1 month window( if you want to) after you (Company) are grown a lot .

NOTE: Don't keep the EMPLOYEES/WORKERS who are not efficient in your company for a couple of month or so even if he/she is a relative (brother, sister etc... ) of yours.

4. REPORT/PROCEDURE : For a REPORT  , you hire a supervisor or manager , and give them strict instructions to check and learn the numbers which are being processed in each and every step of the production or service you are providing. And the reports should be submitted in at least a weak. And in everyday Basis you should know what is going on.

You have to implement the different procedures through your manager or supervisor... which will be easy and simple for you . You don't have to work that hard... Your manager will work for you...

5. PLANNING : You have to plan the target for each and every worker every day / every week / every month... Like I said already , Your Manager/Supervisor will implement it for you. You have to approve each and every plan before the manger implements it. It also helps you to know the targets achieved every month by your company, and will also help you to plan for your NEXT STEP towards developing your company.

NOTE : Your punctuality is the most important part in each of the processes you do and from the start to the end you have to keep your punctuality on the top of all the processes you do. 

Regards,
Dhandeshwaran K S

HINDRANCE TO START A BUSINESS

Hi all,

How are you today? Let's learn about something which you don't want to have in your life if you are doing a business. Because when a situation comes when you come face to face with those things, you have to know how to tackle it...

1. FAMILY & RELATIVES : These people pressurize us to have a safe life. And have a stable job in an awesome company (whatever it may be) and be free of the risks behind starting a business.. They always want their loved ones to study hard and get into a good job and lead a settled and stable life.. Because there may be three reasons...

                      1. They don't have any earlier experience about business.
                      2. They are not thought about doing a business in their schools or colleges.
                      3. The rumors about BUSINESS that it is always risk to start it.  

2. CAPITAL: People think of the capital amount first whenever they want to start a business.. People just don't know how the business loan from a bank works? People just feel that they have to pull together their whole life's earnings to start a BUSINESS. But its not true. See, People have started many businesses just with $1000 to $10000 (Rs. 60000 to 600000), Which is very easy to get as a loan from a bank. You can give back all the interest wit the capital amount within months of starting your business.

3. TRADITIONAL WAY: People think that they have to pay the salaries of the employees without earning any profit from their business for months or sometimes withstanding great losses in your business.. That's not true..

You can earn a good profit in your business even after giving out the salaries to the employees, maintenance, and etc..

4. WORKERS/EMPLOYEES : You must be strict on the workers/employees , No matter how good you are and how kind you may be and can't be strict, you have to be somewhat strict and make your workers punctual and make them produce good quality as well as quantity of products/services. This may be difficult if you weren't  strict before or if you have a helping nature... Don't worry, you still have many solutions for it... Don't be loose to them or it may make your business fall in a year or so.

5. A PROCEDURE : You have to prepare a procedure for everything. Like for e.g.,you have to conduct meetings with your employees/workers every day at least once, So that you are updated on everything your employees do and how the production, sales and marketing is going on. According to which you have to work on the plan towards improving it. Some of the other procedures are : Taking a leave, Giving a Quotation for a project, etc.. 

And making procedures work is very difficult.

6. REPORT : Preparing reports on each and every process which is taking place in your company is very important for every business to be successful. You have to make reports and analyze each and very report , so that you can improve your business furthermore and get more profits and expand it.

Thank you guys for reading it ...

Regards,
Dhandeshwaran K S

QUESTIONS YOU ASK BEFORE YOU START A BUSINESS

Hi all,

Today as you all would have known from the title, i am going to tell you about the questions you have to ask about the business you are gonna start. And these are some of the QUESTIONS you have to ask :

1. BUSINESS PLAN: What is the plan for your BUSINESS which you are gonna start? How are you gonna explain it to others? Hmm, I will start with this...

The PLAN should be simple and should end in just 30 secs.. And it should be more effective so that you can impress the person whom you are telling it to.. You should not drag it to more than 2 mins or your business plan is a flop...

TIPS: The business plan should be very simple. To make it simple, you just have to do these simple steps...
              1. You prepare your business plan very briefly first (it maybe in PC , A notepad, Blackboard etc... ) and then Delete the unwanted sentences you are using in your plan...
              2. And then say your plan to your coach or parents or any others who you trust the most. And ask two things
                                 i) If they understood your business plan?
                                ii) If they got bored listening that or not?
               3. If they understood the plan then its good otherwise you have to simplify your business plan further more.. 
               4. If they din't get bored then its good otherwise you have to present it as more understandable or you can add more examples or you can add  more illustrations... Illustrations makes them understand better.

2. UNIQUENESS : What is unique in your business? What is different in your product other than those products which your competitors are selling?

You have to make your product somewhat different than your competitor's products, otherwise it will not last that longer... If you don't have any uniqueness in your product, you have to make it unique.. for e.g., You are selling a T-shirt then you can make difference in designs, or you can make difference in stitches, material etc, which you are gonna use  in your product..so that you can make it unique..

It helps customers to reach your product very efficiently and easily.

3. MARKET VALUE : Research the value of your product in the market first... Then work on your product and check the amount of profit ... You fix a profit on your product and also analyze it  according to the market value of the product's value and your competitor's product value too...

For e.g., You are going to sell a bread pack for suppose $ 3.00 and making a profit of 50 cents per bread  pack, and your competitor sells it for $ 2.90 and he is making a profit of 40 cents then, you have to re-plan according to your idea, if you are gonna lessen the quantity and the price or  you are going to increase the quantity for the same price or likewise, whichever suits you .. So that you stay in the competition.

4. MONEY : Its the most important aspect of all in questions that i am gonna ask... How are you going to make money?

Here comes a concept called "VALUE CHAIN". A value chain is the chain of processes in your business process which increases the value of the product while each and every process is finished...

So you need to know the processes from making to selling it to the customers, And you have list them out and then put up the approximate cost  for each of the processes and then total them up and calculate the value of your product in the market and with that you can estimate your profit too...  

5. FORESEE YOUR BUSINESS: Think about your business after 5 years or 10 years or 15 or 20 years...
You have to set goals for each 5 years (long term) , and then for each year (Medium term) and then for each month (short term) so that you get an idea to where you will be after some time or in a few years...  So that you don't loose your path to success.. 

These are the main questions you need to know before or in a couple of months after starting your business... It will lead you to SUCCESS and you as a SUCCESSFUL ENTREPRENEUR. 

Regards,
Dhandeshwaran K S